Why Your Business Needs Professional Photography?

Running a successful business is not an easy job. You have to worry about different aspects such as payroll, product development, rental expenses and government taxes. However, the main aim of your business is sell the product/service. Without sales, your business is doom to fail, and the hardest part of sales is getting the attention of your customers.

For example, let’s talk about that big McDonald’s board down the street. We all know, it’s sells fast foods which is fried and unhealthy. But whenever you look at that advertisement board, you crave for the juicy Hamburger and those hot, juicy, well-lit fries on the side. There is visual stimulation and all the ingredients are shown in a flattering way. Even just imagining the image waters your mouth, isn’t that right?

What above example presents here is that how a good photograph can affect one’s perception of any product. And the same thing can be used for your business. When you are using visual advertisement to promote your product/service, it should be presented in a good light. If the presentation is not visually appealing, people will start questioning its authenticity and quality.

That’s where professional photography comes in and shows its importance for any business. Every business can benefit greatly from professional photography, even yours. Find out why you need one?

1. A picture is worth a thousand words.

We have often heard this phrase in our life. And it is true. A single photograph can describe the whole scenario. Take for instance, in how many words can you define a McDonald’s burger? I can write an essay on it. But a single picture of that burger alone is worth all those words.
Today, consumers are more inclined to buy products that they find visually appealing. To target such a consumer base, your best option is to use a professional photographer.

2. Media represents your business.

Many business owners tend to take photos for promotional purpose themselves. Whether you take good photographs or not is not the issue here, professional photographers are there for a reason, and it’s for a good reason.

Beautiful Photographs Speaks as We Eat

Remember, your photos has power to represent your business. Low quality and unprofessional photos suggests the business/product/service in itself is of low quality as they (you/company) can’t even take professional looking images, so how can they (you/company) provide high quality business/product/service to the customers.
The photos on your website play an important role when it comes to making strong and favorable first impression on your customers. So, trying to save little bit on cost will only end up hurting your sales and revenues even more.

3. Connect with the customers.

Stock photos are a great alternative for a business when they feel a photo shoot is out of the question. However, stock photos are helpful only in few cases, they lack authenticity and your customers cannot relate to them as stock pictures don’t represent your business.
Whenever a consumer decides to visit your website, they want to get to know you. The best way to communicate is to show your customers actual photos of your business, team/staff and products taken with the help of a professional photographer.

4. Helps in building web presence.

Yes, image plays a huge role in building your web presence. When your potentials are searching products/services similar to yours on the internet, SEO optimised images of your products/services can will pop up in the search results. It will help drive new customers to your website and significantly increase your web traffic. Beautifully taken images help in engaging the customer and keep them on your site for longer period of time. Attractive and relatable photographs have the ability to encourage customers to choose your website over the competitors.

5. Versatile assets.

You may have come across the phrase ‘Content is King’ when trying to promote your business online. And photographs are also a big part of that content. They are powerful and versatile form of content. High quality and well-thought out images make your website engaging. They can be featured in blog posts and articles. You see thousands of beautiful images shared online every day, especially on various social media platforms like Facebook, Pinterest, Imgur and Twitter. You should do the same for your business in order to build a strong brand presence on the internet.
Plus, photos can be used in brochures and flyers. When you invest in professional photography, you provide yourself with new ammunition to stay on top of your competitors.

When it comes to building up a business, professional photos are a must. Keeping that in mind, you shouldn’t rely on stock photographs all the time to showcase your business. So, find a recognised, experienced talented professional photographer like Louise Bagger to take photographs for your business and events. For more information, contact her via email at louise@louisebagger.com.au or via phone 0412 055 668.

WY HIRE A PROFESSIONAL PHOTOGRAPHER FOR YOUR WEDDING?

Browsing through your old photographs is always refreshing and wedding photos are the best ones. Wedding is one of the most important dates in any person’s life story and capturing those moments to remember by is as important as Living it. It is such a beautiful reminder of a strong, long-lasting love and these memories for brides and grooms to cherish for the rest of their lives. Also, it’s not just not for them but for their children, grandchildren and all the family trees.

We all prioritise what we want to invest in on wedding day. For some, the quality and availability of food and beverages is important whereas some may consider venue is important. Bride and grooms spend so much on their wedding that they should have it all photographed the way it needs to be. A professional photographer knows how to capture the emotions and meaningful moments that passes by the instant. Hiring a professional photographer is as important as flowers is to wedding and side from love it’s the only thing that last forever.

There are many reasons and facts that can convince you to hire a professional photographer your wedding but who can reason it more than a professional photographer themselves.

1. Good photography is more than just a fancy camera and huge lenses. Camera cannot read the lights and color correctly, it’s the photographer that makes it do it.  Professional photographers doesn’t use auto filters, they love to play with the natural colors manually. So, if you want that beautiful photograph your new husband or wife amazingly back lit by a red sunset, professional photographer is the way to go.

2. Wedding stories are told better in a pictorial form, and one needs experience to capture the emotions that overflows during ceremony. Just imagine the bride’s emotions when a groom extends his emotions towards her and that “I DO” moment and those emotions on her parents face, to capture those, one need s experience and true professionalism.

3. Wedding expression, is one of the main reason you need a professional photographer for your wedding. For example, if you see a cheap skill photograph, what do you think that wedding was like?  How can you juggle your memories with those low sub-standard photos? How will you remember what the flowers looked like, what will your lasting memories of the guests be on your wedding day, the amazing dress you wore for that one day.

4. Hiring a family member or friend for the photography business seems to be a good idea at first, but believe me it doesn’t work the way we imagine. There is a huge difference in professional and a hobby, and we can see the difference clearly. There always is the commitment issue, will they quit all the drinking and laughing fun, the guests have in wedding for photography? And chances are that your friend or family members won’t be present in important moments and the shots will be lost as your friend gets bored and wanders off to enjoy themselves.

5. Assurance is one the prominent quality that a professional provides that no other can provide. Professionals are always prepared for the worst, they have backup camera, batteries, memory cards and all they need to assure that nothing goes wrong. Knowing that you professionals have their back, bride and grooms can relax and enjoy their day and you can look forward to the awesome photographs.

6. Happiness is what quality photographs bring. Complimenting a bride is always a good thing on her wedding day and nothing compliments how a bride looks more than a good photograph. And as everyone says-“Happy wife, happy life”, the motto can achieved. Better hire a professional rather than regretting it later and facing a sad and angry wife.

If you are cost conscious and looking to save as much money as you can for your big date, one can always spend less on other wedding services. Don’t sacrifice your wedding photographs, because at the end of the day those flowers and food will all be gone except for the photographs. If you ever want to look back on your favorite day, you’ll always have it by your side. They’ll be the lasting proof of one of the most important event that took place in your life, so getting it right on first time should be a priority.

2013 Aipp SA Professional Photography Awards Silver Awards Portrait

Most definitely, my most successful category this year at the awards was the portrait category. I have put a lot of work and effort into this genre and I was extremely pleased with the outcome. Out of four prints entered, I achieved a 50% strike rate with two print both achieving Silver Awards.
I simply cannot go past this without showing the two prints that ‘just’ got away, missing out by only one point to get up to an award. Both of the images included below achieved a score of 79, but most certainly were not the losers on the day. Each image brought about a challenge from one of the judges at the time, and I was thrilled with the discussions that ensued.

What this does for me is re-fuel my energy and gives me the encouragement to strive for that next level and to continue to improve my skills. My ultimate aim from each of my portraits is to tell a story about who you are; this, in turn, will continue to tell the story in the future about who you were.

“A Birth certificate shows that you were born. A death certificate shows that you have died. Pictures show that you have lived”

2013 Aipp SA Professional Photography Awards Silver Award Family

I was very excited to receive a Silver Award for this image entered into the Family category at the recent SA Professional Photography awards. Even more so because this was the first time that I have entered and image into this particular category, but also because I have the pleasure to photograph this great family every year.
Thank you to Simon, Michelle, Lachlan and Alex for being so great in front of my camera.

2013 Aipp SA Professional Photography Awards Silver Award Documentary

A few months ago, I enjoyed a stroll around the South Australian Museum taking a few photos for my own personal collection. It was great to see a group of monks enjoying the exhibits and they just seemed so genuinely interested and yet quite bemused by it all.
This image was one of my favourites for the day, so much so that I decided to enter it into the 2013 Epson AIPP South Australian Professional Photography Awards.
After some discussion regarding the print from the judging panel, I was thrilled that it achieved a Silver Award for the Documentary category.
There were a few more images from that day and I thought it might be nice to share them here too.